Based on an analysis of the CMO or CMO-equivalent at 870 ANA member client-side marketer company members, the share who are Caucasian, Asian, Hispanic, or African-American/Black, comparing 2020 with 2019 and 2018.
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
There’s room for improvement in collaboration between people working on creative, data analytics and ad serving.
About half of video content is being created for the top of the funnel, content marketers estimate.
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Cyber Monday was reportedly the biggest online shopping day ever in the US.
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
The larger the company’s annual revenue, the more likely it is to use value-based pricing.
More consumers have had a negative than positive reaction to the rebrand.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
The larger the company’s annual revenue, the more likely it is to use value-based pricing.
More consumers have had a negative than positive reaction to the rebrand.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.