Based on an analysis of the CMO or CMO-equivalent at 873 ANA member client-side marketer company members, the share who are Caucasian, Asian, Hispanic, or African-American/Black, comparing 2021 with 2020, 2019, and 2018.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.