Least-Used Marketing Metrics Articles

CMOSurvey Least Used Marketing Metrics Oct2021

Out of list of 26, the marketing metrics that CMOs are most likely to say they “almost never” measure:

  • Brand equity value
  • Distribution, product availability
  • Brand personality, associations, affinity
  • Speed to market, agility
  • Customer lifetime value (CLV), customer profitability
  • Brand differentiation, customer willingness to pay premium
  • Brand awareness

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