The share of US consumers who would be either extremely likely or likely to choose a particular brand or retailer because of its social responsibility values or commitments for each of the following products or service categories:
- Restaurants
- Apparel
- Personal care products
- Groceries
- Travel/vacations
- Personal care services
- Pet supplies, accessories, & toys
- Electronics & appliances
- Entertainment/media
- Home improvement services
- Office/school supplies
- Home improvement products
- Furniture
- Hobby supplies
- Prescription medications
- Automotive
- Toys