How weekly podcast listeners discover new podcasts, including via social media, word-of-mouth, TV and radio, apps, and billboards.
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Some 57% of subscribers have canceled a service due to a recent price hike.
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
The number of unique interactions per attendee increased by 8% year-over-year.
The number of exhibitors has recovered a little faster than the number of attendees.
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
Only about one-third consider company PR pros to be credible sources for their reporting.
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
About half are using CTV to achieve lower-funnel objectives.
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Some 57% of subscribers have canceled a service due to a recent price hike.
A sizable share of Gen Z consumers around the world are using AI tools to find information online.