Among those who listen to AM/FM radio, the percentage who say the following is a main reason they listen to Public Radio:
- “More trustworthy & objective programming”
- “To be informed about the news”
- “Enjoy learning new things”
- “Deeper news perspective”
- “Respects my intelligence”
- “Balanced perspectives”
- “Like particular shows/hosts”
- “Hear different voices & perspectives”
- “Fewer ads than commercial radio”
- “Calm presentation”
- “Makes me smarter”
- “Community information”
- “In the habit of listening”
- “It’s listener-supported”
- “Hear music I don’t get anywhere else”
- “Needs my support”
- “Music curation”
- “Breaking news alerts”
- “To be informed in an emergency”
- “Like to work with radio”
- “Something to talk about”
- “Discover new music/new artists”
- “Keeps me company”
- “Music surprises”
- “On-demand programming”
