Main Reasons For Listening to AM/FM Radio Articles

JacobsMedia-Main-Reasons-Listening-AM-FM-Radio-Apr2019

The percentage of AM/FM radio listeners who cite various main reasons for listening, including: easiest to listen in the car; it’s free; DJs/hosts/shows; hear favorite songs/artists; feel a connection with radio; in the habit of listening; like to work with radio; to be informed about the news; to be informed in an emergency; weather; and discover new music/new artists.

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Marketers Say AI’s ROI Isn’t Just About Financial Gain

AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.

Where Does CX Fit on CEOs’ Agenda?

CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.

Americans’ Financial Situation Showing Small Signs of Improvement

Fewer appear to be putting off big-ticket and needed purchases.

Store Brand Sales Grew Again Last Year, as Did Dollar Share

Store brands rose to a new dollar share high of 18.9%.

TikTok Shop Makes Gains in Popularity

TikTok Shop looks like it could be a fruitful channel for smaller companies.

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By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

How is Signal Loss Impacting Ad Spending Plans?

More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.

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Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

How is Signal Loss Impacting Ad Spending Plans?

More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.

Brands Aren’t Just Targeting Young People with Influencers

Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.

Inaccurate Information Roils B2B E-Commerce Sites

More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.

Advertisers Tout CTV’s Value Across the Funnel

About half are using CTV to achieve lower-funnel objectives.

Here’s How Social Media Marketers Spend Their Time

Social media marketers wish they had more time to respond to customers and to engage in strategic planning.

Main Reasons For Listening to AM/FM Radio Articles

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Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

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