The percentage of AM/FM radio listeners who cite various main reasons for listening, including: easiest to listen in the car; it’s free; DJs/hosts/shows; hear favorite songs/artists; feel a connection with radio; in the habit of listening; like to work with radio; to be informed about the news; to be informed in an emergency; weather; and discover new music/new artists.
US Digital Video Ad Spend to Continue Strong Growth, Powered by CTV and Social Video
Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.