Marketers’ AI Use Cases Articles

Among marketing organizations that use artificial intelligence (AI), the ways in which they are doing so, comparing 2022 with 2021:

  • Automate customer interactions
  • Automate data integration
  • Personalize the customer journey across channels
  • Process automation (e.g. reporting)
  • Resolve customer identity
  • Bridge online and offline experiences
  • Drive best offers in real time
  • Programmatic advertising and media buying
  • Predicting customer/prospect behavior
  • Improve customer segmentation/lookalike audience modeling

Pin It on Pinterest