The percentage of marketing leaders who say the following behaviors occur at their organization a majority of the time when they are pursuing growth opportunities:
- “Marketing articulates how the growth opportunity connects to the company position and strategy”
- “Using an integrated marketing team in which digital and nondigital work together”
- “Marketing builds a business case for the growth strategy”
- “Marketing offers a strong interpretation of customer insights important to the growth opportunity”
- “Marketing is able to connect the growth strategy to relevant customer metrics”
- “Effectively leveraging technology to pursue growth opportunities”
- “Using data insights across channels”
- “Examining other industries for actions that might inspire company growth opportunities”
- “Identifying how to move the business from core strengths into adjacent digital opportunities”
- “Using an integrated marketing team in which marketing and finance experts work together”
