Marketers’ Biggest Challenges in Implementing Artificial Intelligence (AI) Capabilities Articles

CMOCouncilDeloitteDigital Biggest Challenges AI Implementation Oct2021

Marketers detail their biggest challenges for implementing artificial intelligence (AI) capabilities:

  • Hiring more talent with AI./ML/data science skills
  • Partnership with IT
  • Cross training existing talent on AI/ML/data science skills
  • Choosing the right AI technology
  • Proving business value of AI (e.g. ROI)
  • Organizational support for data science/AI/ML
  • Organizational recognition of need for data science/AI/ML
  • High cost of AI technologies

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