Marketers detail their biggest challenges for implementing artificial intelligence (AI) capabilities:
- Hiring more talent with AI./ML/data science skills
- Partnership with IT
- Cross training existing talent on AI/ML/data science skills
- Choosing the right AI technology
- Proving business value of AI (e.g. ROI)
- Organizational support for data science/AI/ML
- Organizational recognition of need for data science/AI/ML
- High cost of AI technologies