Marketers at brands and agencies identify their marketing campaign priorities from the following list: audience targeting; ad creative; audience reach; data quality; personalization; artificial intelligence (AI)/machine learning; path-to-purchase; and publisher placement.
Marketers could use systems that connect data silos and boost accessibility.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
They each lead all others in one metric.
Marketers are still trying to get a handle on real-time availability of insights.
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Skepticism is highest among the youngest adults.