Marketers’ Changes to Adapt to New Customer Behaviors Articles

Acquia Marketer Changes Adapting New Customer Behavior Nov2021

Changes that marketers’ organizations have made to their digital marketing strategy to adapt to new customer behaviors over the past 12 months, comparing responses from 2021 to those from 2020:

  • Created more content for customer engagement
  • Diversified the types of digital channels to reach customers
  • Tried to unify the digital experience across channels (e.g. web, mobile, social, customer service)

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