Marketers’ Planned Data Strategy Changes Articles

Changes that go-to-market decision-makers plan to make to their data strategies in 2023:

  • “Add new software and tools”
  • “Update our data infrastructure”
  • “Hire new data-savvy talent”
  • “Increase privacy compliance initiatives / be more privacy focused”
  • “Increase investment in first-party data collection and use”
  • “Limit third-party cookie use”

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