Marketers’ Pressure to Prove the Effectiveness of Their Ad Spend Articles

TheTradeDesk Pressure to Prove Effectiveness of Ad Spend Jan2021

Thinking about the ongoing effects of the last 6 months, marketers rate the extent to which the onset of the pandemic changed the amount of pressure they’ve been under to prove the effectiveness of your advertising spend.

The results are based on a survey of marketers at 200 major advertising agencies and brands in North America with more than 500 employees and whose marketing budgets range from $50,000 to more than $5 million.

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