Marketers’ Strategy Adjustments to Account for Inflation Articles

The percentage of US marketing decision-makers who say that they are adjusting their media marketing strategy due to consumers’ inflation concerns in the following ways:

  • “We’re rethinking the value proposition(s) we communicate as market differentiators”
  • “We’re leveraging different or new promotions to help encourage customers to convert”
  • “We’ve adjusted content across channels to recognize customers’ concerns/current reality”
  • “Our strategy varies across audiences depending on how severely they are impacted by inflation”

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