The percentage of US marketing decision-makers who say that they are adjusting their media marketing strategy due to consumers’ inflation concerns in the following ways:
- “We’re rethinking the value proposition(s) we communicate as market differentiators”
- “We’re leveraging different or new promotions to help encourage customers to convert”
- “We’ve adjusted content across channels to recognize customers’ concerns/current reality”
- “Our strategy varies across audiences depending on how severely they are impacted by inflation”