Marketers’ Top Digital Transformation Priorities Articles

WARC Digital Transformation Priorities for Marketers Jan2021

The elements of digital transformation that are priorities for marketers worldwide, comparing 2021 with 2020:

  • Customer experience
  • Drawing insights from big data
  • E-commerce / new routes to market
  • Data organization and management
  • Automation of marketing tasks
  • Restructuring the marketing team
  • Changing company culture
  • Investment in martech
  • In-house agencies or creative teams
  • In-house programmatic

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