Marketing and Sales Collaboration at B2B SMBs Articles

CopperOutfunnel Sales Marketing Collab at B2B SMBs Feb2021

The extent to which marketing and sales engage in the following activities together at B2B SMBs, sorted by companies reporting increased revenues and those reporting decreased revenues:

  • Regular joint meetings including sales and marketing
  • Regular input from sales into marketing materials
  • Integrations among tools that share real-time intent data on leads
  • Shared Key Performance Indicators (KPIs)
  • Shared Ideal Customer Persona (ICP) profiles

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