Marketing Automation Usage Areas Articles

The percentage of marketers (primarily B2C) who are using marketing automation in these areas:

  • Email marketing
  • Social media management
  • Content management
  • Landing pages
  • Paid ads
  • SMS marketing
  • Campaign tracking
  • Account-based marketing
  • Push notifications
  • Workflows/visualization
  • SEO efforts
  • Live chat
  • Sales funnel communications
  • Dynamic web forms
  • Lead scoring

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