The top brand challenges faced by marketing leaders at enterprise organizations, including: managing a global brand; keeping the brand relevant; measuring the impact of brand investments; creating a compelling brand vision; integrating brand effectively into all communications; communicating impact/value of brand to internal stakeholders; managing a multibrand portfolio; treating brand as an asset versus a campaign or program; brand governance and management; connecting brand messaging with organizational values; and connecting brand with company culture.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
