Marketing Operations Job Responsibilities Articles

Which of the following marketing operations professionals say are part of their primary responsibilities:

  • Developing and implementing software or system integrations/management
  • Designing, implementing, and optimizing operational policies and procedures
  • Evaluation of and needs-identification for tech stack
  • Data analysis/synthesis/reporting
  • Software training & documentation
  • Revenue optimization/operations
  • Sales/marketing SLA definition
  • Sales process optimization
  • Conducting and analyzing market and competitive research
  • Evaluation and purchase of IT hardware
  • Territory management and/or quota setting
  • Evaluation and selection of shipping/logistics providers

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