Marketing Tactics: Creepy or Cool? Articles

The percentage share of consumers around the world – sorted by generation – who would find it “creepy” rather than “cool” if a brand/retailer interacted with them in the following ways:

  • “Personalized offers after staying on a brand’s site for 2+ minutes”
  • “Adverts on social media sites based on recent shopping experiences on other sites”
  • “Adverts related to something talked about near a smart device”
  • “Adverts that follow across devices”
  • “Adverts from companies I don’t know based on location data”

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