The percentage share of consumers around the world – sorted by generation – who would find it “creepy” rather than “cool” if a brand/retailer interacted with them in the following ways:
- “Personalized offers after staying on a brand’s site for 2+ minutes”
- “Adverts on social media sites based on recent shopping experiences on other sites”
- “Adverts related to something talked about near a smart device”
- “Adverts that follow across devices”
- “Adverts from companies I don’t know based on location data”