Marketing Technologists’ Job Roles Articles

chiefmartecMarTechToday Mktg Technologist Job Roles

The job roles identified by marketing technologists, with the top 5 being:

  • Train and support marketing staff on using marketing technology (martech) products
  • Research and recommend new martech products
  • Operate martech products as an administrator
  • Design and manage internal workflows and processes
  • Integrate martech products with each other

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