High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
A subset of highly active users are responsible for the vast majority of content.
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The dreaded pop-up rears its head again.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
A subset of highly active users are responsible for the vast majority of content.
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
The dreaded pop-up rears its head again.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.