MarTech Deployment to Support Emerging Channels Articles

The extent to which marketing technology leaders are leveraging technology (deploying, piloting, exploring, or no plans) to support the following activities:

  • Delivering social commerce
  • Advertising within metaverse
  • Streaming audio / podcast advertising
  • Issue / sell branded NFTs
  • Streaming TV / CTV advertising
  • In-game advertising or sponsorship

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