Marketers choose their top 5 marketing technology (martech) priorities in the coming 12 months from the following list:

  • Marketing analytics, performance, attribution
  • Content marketing
  • Audience/marketing data and data enhancement
  • Business, customer intelligence and data science
  • Video marketing
  • Optimization, personalization and testing
  • Marketing automation and campaign/lead management
  • Web experience building and management
  • Customer experience, service and success
  • Email marketing
  • Events, meetings and webinars
  • Interactive content
  • Mobile and web analytics
  • Social media marketing and monitoring
  • ABM
  • Search and social advertising
  • Sales automation, enablement, intelligence
  • Advocacy, loyalty and referrals
  • Community and reviews
  • E-commerce marketing
  • Display and programmatic advertising
  • E-commerce platforms and carts
  • Mobile marketing
  • Conversational marketing and chat

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