Marketers choose their top 5 marketing technology (martech) priorities in the coming 12 months from the following list:
- Marketing analytics, performance, attribution
- Content marketing
- Audience/marketing data and data enhancement
- Business, customer intelligence and data science
- Video marketing
- Optimization, personalization and testing
- Marketing automation and campaign/lead management
- Web experience building and management
- Customer experience, service and success
- Email marketing
- Events, meetings and webinars
- Interactive content
- Mobile and web analytics
- Social media marketing and monitoring
- ABM
- Search and social advertising
- Sales automation, enablement, intelligence
- Advocacy, loyalty and referrals
- Community and reviews
- E-commerce marketing
- Display and programmatic advertising
- E-commerce platforms and carts
- Mobile marketing
- Conversational marketing and chat
