B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
mccann-worldgroup-consumers-data-sharing-oct11.gif Articles
read more
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
Large CPG Players Hold Strong in Inflationary Environment
US CPG sales grew by 8.4% last year.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
Large CPG Players Hold Strong in Inflationary Environment
US CPG sales grew by 8.4% last year.
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Where Does Marketing Fall in CFOs’ Budget Plans?
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.