Measurement Tools That Advertisers Believe Will Become More Important in a “Cookieless” World Articles

AdPerceptions Important Metrics Cookieless World Nov2020

The measurement tools that advertisers believe will become more important in a “cookie-less” world, including:

  • Sales-lift research
  • Ad effectiveness research
  • Media mix modeling
  • Cross-platform multi-touch attribution
  • Internal analytics
  • Verification analytics
  • Last-click attribution
  • External analytics
  • Location/geo-based attribution

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