Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The dreaded pop-up rears its head again.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Almost 9 in 10 adults ages 65 and older used the internet last year.
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Large corporations continue to suffer from poor reputation.
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The dreaded pop-up rears its head again.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Almost 9 in 10 adults ages 65 and older used the internet last year.
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Large corporations continue to suffer from poor reputation.