Metrics B2B Marketers Would Like to Use Articles

The percentage of B2B marketers surveyed who would like to use the following metrics in the next 12-18 months:

  • Cost of customer acquisition
  • ROI by channel
  • Deeper ABM metrics
  • Closed-won deal analysis
  • Cross-channel engagement
  • Customer lifetime value
  • Cross-channel attribution
  • Velocity
  • ROI by content influence

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