Among B2B virtual event organizers, the metrics provided to brand marketers to prove the value of investing in a virtual event:
- Number of visitors to a virtual exhibitor booth
- Number of attendees to sponsored sessions/activities
- Contact info of attendees that visited an exhibitor booth
- Demographics on attendees that visited an exhibitor booth
- Contact info of attendees requesting an appointment
- Average dwell time of attendee booth visits
- Average dwell time of attendees at sponsored sessions/activities
- Social media impressions tied to virtual event in total
- Social media impressions tied to sponsored sessions, activities
- Social media impressions tied to exhibitor, sponsor
