Metrics Used by PR Pros in 2022 Articles

The metrics that PR pros have used to measure the success of their earned media efforts in 2022:

  • Coverage/stories placed
  • Audience reach
  • Social media shares/mentions
  • Social media engagement
  • Website traffic
  • Share of voice
  • Pitches replied to
  • Pitches sent
  • Sentiment/consumer attitudes
  • SEO metrics
  • Message pull through
  • Website conversions/form submissions
  • Journalist reach
  • Advertising Value Equivalency (AVE)
  • Pitches opened or clicked
  • Sales, pipeline or revenue

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