The metrics that PR pros have used to measure the success of their earned media efforts in 2022:
- Coverage/stories placed
- Audience reach
- Social media shares/mentions
- Social media engagement
- Website traffic
- Share of voice
- Pitches replied to
- Pitches sent
- Sentiment/consumer attitudes
- SEO metrics
- Message pull through
- Website conversions/form submissions
- Journalist reach
- Advertising Value Equivalency (AVE)
- Pitches opened or clicked
- Sales, pipeline or revenue