Metrics Used to Assess B2B Event Performance Articles

ON24 Metrics to Assess B2B Event Performance Aug2021

When assessing performance of their B2B events, the metrics that B2B marketers you look at:

  • Attendee-level engagement
  • Opportunities / pipeline generated
  • Total number of events / sessions attended
  • Information / content downloads
  • Event feedback / score
  • Registration to attendee conversion
  • Account-level engagement
  • Cost-per-lead
  • Booked meetings

Pin It on Pinterest