The extent to which 18-34-year-olds consider the claims made in advertisements they experience on the following platforms as very/somewhat trustworthy or very/somewhat untrustworthy: Radio; TV; Streaming music services; Podcasts; Apps/Websites (excluding social); and Social media.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.