The ideal marketing mix (allocation of time and effort across channels) according to senior executives at advertisers, agencies and media companies.
Cyber Monday was reportedly the biggest online shopping day ever in the US.
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
The larger the company’s annual revenue, the more likely it is to use value-based pricing.
More consumers have had a negative than positive reaction to the rebrand.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.