Most Critical Challenges for B2B Digital Marketing Strategies Articles

Ascend2Intentsify B2B Digital Marketing Challenges June2021

The most critical current challenges for B2B digital marketing strategies:

  • Identifying target audiences/accounts
  • Cross-departmental collaboration
  • Reaching target audiences through digital channels
  • Scaling program results with current resources
  • Establishing appropriate messaging for specific accounts
  • Data actionability
  • Sales and marketing alignment
  • Adequate skills sets/knowledge
  • Account/lead prioritization

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