Marketing and sales detail the channels they believe are most difficult to analyze for attribution marketing results to sales revenue, choosing from:
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There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
The number of sales channels used across the buying journey has doubled since 2016.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
The number of solutions in the martech landscape has climbed by another 11%.
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
Entertainment and education are the main reasons for tuning in, but diversion is also important.
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.
Celebrants expect to spend about $274 each on Mother’s Day this year.
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
Content spending fell, while hardware spending grew considerably.
Intent data is said to be effectively solving critical go-to-market challenges.
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
The number of paid music subscriptions grew by 8 million to reach 92 million.
Regional population shifts indicate that the most populous counties are moving to the South and West.
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
