Most Effective ABM Targeting Criteria Articles

Ascend2-Most-Effective-ABM-Targeting-Criteria-Nov2019

The most effective targeting criteria used for account-based marketing (ABM), per survey respondents, including: profitability of account deals; business needs fit solutions; higher yield accounts; aligned with sales strategy; faster deal velocity; territory supporting sales; and competing products used.

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1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation

Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.

How Many MarTech Solutions?

The number of solutions in the martech landscape has climbed by another 11%.

Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI

71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.

Why Do People Listen to Podcasts?

Entertainment and education are the main reasons for tuning in, but diversion is also important.

User-Generated Content, Gaming Continue to be Key Trends for Youth

Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.

Smart TVs Continue Growth Pattern

6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.

Mother’s Day Retail Spending Expected to Hit Another High

Celebrants expect to spend about $274 each on Mother’s Day this year.

4 Points About Marketing-Sales Alignment

While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.

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