Most Effective/Influential Political Ad Platform Articles

AdPerceptions Most Effective Political Ad Platform Oct2020

The percentage of advertisers surveyed who believe each of the following to be the most effective/influential political advertising format, as well as the percentage who rank each within their top 3:

  • Basic broadcast TV
  • Social media
  • Cable TV
  • Direct mail
  • Digital display
  • Email
  • Podcasts
  • Print (national magazines and newspapers)
  • Radio/digital audio
  • Outdoor/out-of-home
  • Telemarketing

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