Among users of each media planning strategy, the percentage who say it’s among their most effective:
- “Conducting market research to find the most effective channel to reach your target audience”
- “Conducting market research to understand the demographics of your target audience”
- “Running content audits to inform media planning strategy”
- “Setting a clearly defined budget”
- “Analyzing the results of your content strategy”
- “Clearly defining goals/KPIs”
- “Using a calendar to schedule content”
- “Leveraging media planning templates”
