Most Effective Top-of-the-Funnel Demand Gen Tactics Articles

B2B marketing practitioners cite the engagement tactics most successful for them in 2021 in terms of generating qualified leads for the top of the funnel:

  • Webinars
  • Virtual Events / Digital Experiences
  • Videos
  • Lead Nurturing Campaigns
  • Case Studies
  • Account-Based Advertising
  • Direct Mail
  • Industry Events / Trade Shows

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