Most Helpful Online Review Features Articles

The most helpful features of online reviews, according to adults who self-identified as frequent or infrequent review users and posters:

  • “Specific details such as pricing, features, options, and quality are included”
  • “When a company responds to reviews with helpful comments that clear up my questions”
  • “Explanations for the stars given”
  • “A story about the experience is included”
  • “Specific details such as the names of people, products, location descriptors, etc. are included”
  • “A video (such as a make-up tutorial, a product demo, or an unboxing demonstration) is included”

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