The most helpful features of online reviews, according to adults who self-identified as frequent or infrequent review users and posters:
- “Specific details such as pricing, features, options, and quality are included”
- “When a company responds to reviews with helpful comments that clear up my questions”
- “Explanations for the stars given”
- “A story about the experience is included”
- “Specific details such as the names of people, products, location descriptors, etc. are included”
- “A video (such as a make-up tutorial, a product demo, or an unboxing demonstration) is included”
