Most Impactful MarTech for Advertising in 2022 Articles

The marketing technology innovation that industry constituents believe will be most impactful for their advertising in 2022:

  • “Improvements in integrated media planning and execution”
  • “Measurement improvements centered on non-cookie methods (e.g. panels, media mix modeling, federated learning methods, better use of first-party data)”
  • “Converged TV measurement / planning”
  • “Improved ad opportunities in emerging channels (e.g. immersive games, influencecomony, TikTok, VR/AR)”
  • “Contextual targeting improvements”
  • “Better infrastructure and processes for first-party data management”
  • “Artificial intelligence (AI) and Machine Learning (ML)”

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