Most Important Areas of Creative Articles

Marketing decision-makers at large US organizations detail their most important areas of creative:

  • “Using machine learning tools to aid in imagery selection and message execution”
  • “Creating unified creative experiences across customer touchpoints”
  • “Figuring out how to capture customers’ attention with so many competing distractions”
  • “Measuring the performance impact of creative optimizations”
  • “Understanding customers’ wants and needs to personalize creative appropriately”

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