Most Important Factors for Multichannel Campaign Success Articles

PFL Most Impt Multichannel Campaign Factors Jul2020

The factors considered of high importance for multichannel campaign success:

  • Data accuracy
  • Understanding audience needs
  • Design and branding of delivered messages
  • Orchestration/coordination with multiple channels
  • Personalizing delivered messages
  • Scalability
  • Channel attribution
  • Mix of offline and online tactics

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