The areas that marketers think will be most important over the next 2 years:
- “Moving to more data- and insight-driven decision-making”
- “Improving our customer experience and customer journey management”
- “Maximizing marketing effectiveness and optimizing budgets”
- “Improving our understanding of the customer”
- “Brand building and enhancing brand loyalty”
- “Sustainability and social impact”
- “Proving the ROI of marketing”
- “Building or maintaining brand trust”
- “Moving to more agile and responsive work practices”
- “Ensuring the right talent is in place (recruitment, training and retention)”
- “Growing and improving our e-commerce offer”
- “Improving our personalization and targeting capabilities”
- “Integrating and benefiting from automation, AI and machine learning”