Most Important Trends and Issues Impacting the Esports Industry Articles

Esportsbiz Most Important Esports Trends Issues Jul2020

Esports companies cite the most important trends and issues impacting the esports industry:

  • Total audience growth and engagement
  • COVID-19 impact on live tournaments and events
  • Audience metrics and measurement
  • Educating non-endemic brands about the industry
  • Brand activation on streaming platforms
  • Media rights ownership rules, standards and practices
  • Increasing non-endemic sponsorships and advertising
  • Audience diversification
  • Setting industry standards and practices around the world
  • Revenue sharing models
  • Growth in colleges and universities
  • Investment increasing
  • Growth in high schools
  • Geographic league expansion
  • Investment decreasing

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