Esports companies cite the most important trends and issues impacting the esports industry:
- Total audience growth and engagement
- COVID-19 impact on live tournaments and events
- Audience metrics and measurement
- Educating non-endemic brands about the industry
- Brand activation on streaming platforms
- Media rights ownership rules, standards and practices
- Increasing non-endemic sponsorships and advertising
- Audience diversification
- Setting industry standards and practices around the world
- Revenue sharing models
- Growth in colleges and universities
- Investment increasing
- Growth in high schools
- Geographic league expansion
- Investment decreasing