Most Influential Brand Activism Attributes to Consumers Articles

JungleScout Most Influential Brand Activism Attributes Oct2021

The brand activism attributes that are most influential US adults:

  • “The company treats its employees well”
  • “The company is transparent about its policies (e.g., where it sources materials, employee stats, etc.)”
  • “The brand is local or locally sourced”
  • “The brand is environmentally or eco-friendly”
  • “The brand supports and acts upon causes we have in common”
  • “The brand connects me to others like me and gives me a sense of community”
  • “The brand takes a political stance on issues close to me”

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