The most rewarding part of the job for Marketer and Maestro archetypes:
- Demonstrating/proving a positive impact on the business from martech
- Supporting other people in marketing who need to use marketing technology
- Solving technical issues with martech software
- Keeping up with changes in marketing and martech
- Working across departmental boundaries, such as with IT or sales
- Managing a team – hiring, training, supervision, development, and retention
- Managing up/explaining martech to senior executives and stakeholders
- Managing martech vendor relationships
- Securing sufficient resources – time, talent, and money – for work to be done
Marketers are defined as those who “might use martech in their work, but they primarily create and optimize campaigns and programs.” A Maestro “architects and administers the systems and processes that the marketing organization runs, including in a marketing operations capacity.”
